Crafting brand experiences from the ground up.

For the third edition of the Touring at Night event at Mont Tremblant, The North Face once again selected us to craft an unforgettable brand experience that not only presented the event but also deeply connected participants with the essence of The North Face brand. Through innovative creative conception and strategic production, we designed dual set-ups: an inviting summit welcome area replete with goodies, aspirational storytelling, and iconic brand assets, alongside a vibrant basecamp party at the mountain's foot, offering warm wine, a DJ set, and a plethora of The North Face goodies. This holistic approach transformed the event into a memorable experience that resonated with every attendee.

The North Face entrusted us with a prestigious mandate to elevate the Snowmission event—a cornerstone snowboarding gathering at Mont-Comi. Celebrated for uniting Quebec’s vibrant snowboarding community, Snowmission not only brings enthusiasts together but also significantly impacts the local snowboarding culture.

The North Face, in its ongoing mission to inspire and enable outdoor adventurers, rejoined forces with us for Festival NORR 2023, Quebec's premier outdoor gathering. This all-inclusive weekend, bustling with outdoor activities, resonates deeply with the ethos of The North Face, aligning seamlessly with the brand’s values and its consumers' lifestyles. Entrusted once again with the brand’s activation, we aimed to elevate the experience beyond the conventional, weaving The North Face’s pioneering spirit throughout every facet of the festival.

In a groundbreaking initiative to unveil their revolutionary Futurelight technology in Canada, The North Face orchestrated L’après-ski du Futur, an event that captured the essence of innovation and community within the vibrant ski culture of Quebec. Entrusted with the event's conception and execution, our mission was to create an après-ski party that transcended the traditional, offering an immersive experience where the ski community could not only celebrate but also physically engage with the future of ski apparel.

Parajes Del Valle, the rapidly ascending star of Spanish organic wine in Quebec, selected us for their inaugural sponsorship and brand experience endeavor. Their vision found its stage at the Asian Night Market, one of Montreal’s most electrifying foodie cultural events. Tasked with a delicate mission—to weave the essence of their brand into the fabric of this vibrant market—we were inspired to craft a wine-serving booth that transcended commercial expectations, echoing the authentic spirit of Parajes Del Valle.

In a pioneering collaboration, The North Face and the organizers of Épisode NORR embarked on launching the inaugural edition of this trail running and camping weekend, set against the stunning backdrop of the Lanaudière dunes. Tasked with creating an unforgettable brand experience, we set out to make the first edition of Épisode NORR feel as established and celebrated as its tenth. The event highlighted the essence of outdoor adventure, blending the thrill of trail running with the serene beauty of nature—a perfect canvas for The North Face’s brand ethos.